How the product lifecycle impacts marketing
January 29th, 2008 . by adminThe marketing of goods and services involves the selection of marketing mix variables to position the product in accordance with the organizations goals and objectives. One area that is important and often not given much attention is the impact of the product life cycle on marketing. The variables that affect the life cycle also affect the choice and use of marketing strategy. In recent years, product life cycles have started to shorten in response to changes in technology and information flows that impact on production process and also shape consumer preferences and tastes.
